MOBILE ADVERTISING 

It is a form

of advertising through mobile phones or other mobile devices such as smartphones, tablets and computers. It is a subdivision of mobile marketing. Mobile advertising can take place as text ads via sms, or banner advertisements that appear immersed in a mobile website. They may also be found through downloaded apps including mobile games.

Mobile Ads deliver relevant messages in Real time. It has a great importance in today’s generation. Accurate store visits enable you to build more customized audiences, which ensures you will reach shoppers when they’re active and engaged. 

The more accurate the location data the better your ability to deliver offers and deals to customers when it matters most.

Mobile Advertisement is highly effective as because –

1. Cost effectiveness

2. Most interactivity and advertising 

3. More can be spent over phones easily

4. Helps in a more effective forms of targeting

5. Helps in a more effective forms of targeting

6. Helps to get direct user response

7. The benefit of multiple touchpoints

8. Helps in personalisation

9. Can be effective even with less content 

10.  Has proper accessibility

Unlike other forms of advertising strategies, mobile advertising is immensely beneficial due to its more extensive accessibility, cost effectiveness and most importantly personalisation. 

Put your views regarding Mobile Advertising in the comment section.