A sales funnel is a model for visualizing every stage in the customer journey, from the time prospective customers learn about a brand to the moment they make a purchase. It allows you to bring your potential customers one step closer to your offer and a buying decision through a series of marketing actions like …
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Sales strategy is also called Marketing Strategy. A sales strategy is defined as a documented plan for positioning and selling your product or service to qualified buyers in a way that differentiates your solutions from your competitors . Sales strategies are meant to provide clear objectives and guidance to your sales organization. The FOUR Selling …
Technical marketing is marketing that focuses on the key specifications and features of a product. It is generally used when a basic and general overview of a product wouldn’t impress the target market. Role of Technical Marketing – Technical marketing engineers contribute their technical knowledge to marketing campaigns and products They collaborate with sales teams …
Google Adwords is defined as one of the services advertisers use for online promotion of their content, brand, website, etc through certain defined keywords to achieve traffic or leads. This type of online advertising can be targeted local, national, and international distribution. The topmost benefit of Google Adwords is that it works faster than SEO. …
Reporting is the documentation of results of monitoring and evaluation and the presentation of them to appropriate audiences at specified times. To help ensure efficiency the purpose of reporting should be clearly defined. HOW DO YOU EVALUATE A REPORT ? Avoid overclaiming your role in making a difference Choose case studies carefully Explore alternative interpretations …
A campaign is a process of creating awareness among the public towards something. Campaign allows you to promote your products or services on Google’s vast network of search results, websites, videos, mobile apps, maps, shopping listings, and so on. You will choose a campaign type based on your marketing goals, brand strategy and how much …
The essence of pitching is to get off to a fast start, demonstrate the relevance of what you do, stay at a high level, listen to audience reaction and then pitch over and over again until you get it correct. It’s a high business strategy. A business pitch is basically delivering a business plan verbally. …
GOOGLE ANALYTICS Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing platform brand. Google launched the service in November 2005 after acquiring urchin. Google Analytics is used to track website activity such as session duration, pages per session and bounce …
CLIENT – ORIENTED STRATEGY As a digital marketer, you will have to create strategies for multiple clients. To make a strategy, you should know your client first. Client oriented strategy is defined as a business strategy that’s based on putting your customer front and the core of your business in order to provide a positive …
It is a way to connect with people who previously interacted with your website or mobile app. Web Remarketing allows you to strategically position your ads in front of these audiences as they browse mobile google or its concerned websites, thus helping you increase your brand awareness or remind those audiences to make a purchase. …
TELEVISION ADVERTISING TA – Television advertisement is a span of television programming produced and paid for by an organization. Television advertisement conveys a message promoting and aiming to market any product or service. Advertisers and …
MOBILE ADVERTISING It is a form of advertising through mobile phones or other mobile devices such as smartphones, tablets and computers. It is a subdivision of mobile marketing. Mobile advertising can take place as text ads via sms, or banner advertisements that appear immersed in a mobile website. They may also be found through downloaded …