Google Adwords is defined as one of the services advertisers use for online promotion of their content, brand, website, etc through certain defined keywords to achieve traffic or leads. This type of online advertising can be targeted local, national, and international distribution.
The topmost benefit of Google Adwords is that it works faster than SEO. Both SEO and Google Adwords are search engine marketing strategies to generate more traffic and leads. But, a well-optimized Adwords campaign can work much faster for a business to get the much coveted first spot in search.
Benefits of Google Adwords to grow your Business includes –
- Adwords works faster than SEO
- Increase brand awareness
- Reach more customers through their Gmail inbox
- Reconnect with visitors of your website –
- Remarketing on display network
- Remarketing on search network
- Measure your performance consistently
- Explore more using your ads
- Tackle your competition better
Google Adwords would be the answer of your business only if you meet these criteria –
- Is your audience online ?
- Are the key words related to your business being searched online ? Use google’s keyword planner to research this.
- Are online magazines and bloggers publishing articles related to your industry or service ?
- Search for your keyword online to check if google throws relevant answers
- Are your competitors investing online ?
- Use keyword tools like Adwords keyword planner, wordstream, MOZ, Keyword tool and more to gauge the traffic and bid for your keyword. These tools would also suggest other related keywords which would help you experiment more.
Google is everywhere. It does feel like it, given its connection with virtually every mobile phone that currently exists today. In addition to that all the social media handles are somewhat related to google, which makes it an important part for your digital marketing strategy.
Google Adwords is super effective for marketing. Greatest path to promote your business smoothly.
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