CLIENT – ORIENTED STRATEGY
As a digital marketer, you will have to create strategies for multiple clients. To make a strategy, you should know your client first. Client oriented strategy is defined as a business strategy that’s based on putting your customer front and the core of your business in order to provide a positive experience and build strong and long-term relationships.
Client oriented includes –
- They know how to listen to their customers and teams
- Well focused on results
- They aim to inspire people rather than trying to sell their product
- They trust their own intuition when it comes to devising the innovations of tomorrow.
Steps to become customer oriented –
- Create a customer value proposition
- Recruit customer friendly people
- Treat your employees well
- Train your team
- Walk the talk
- Implement a CORE programme
- Listen to the voice of the customer
- Define your standards
- Empower your staff
- Coordinate functions
With a customer orientation approach, your business would focus directly on solving for the customer. It all boils down to helping people. As a business, this tactic is useful because it’s more expensive to acquire new customers than to retain current customers.
These are the valuable extremities regarding Client – oriented strategy. Put down your thoughts in the comment section provided.